Usability Test and Findings
Once again, we presented our design to customers. However, this time our goal was to understand usability and engagement.
Overall, customers seemed to enjoy the experience and found value by using the interactive display. Most importantly, it was engaging, interactive, caught their attention, and helped them visualize how rugs can fit within different spaces. The one part of the design that performed poorly was the size tips section. Customers didn't know how to interact with it.
Other than that, the interaction design worked well and matched the customer’s mental model in terms of how to interact with the design and explore. Our next steps were to fix the usability issues, finalize the design, and have it approved by all stakeholders.
The part of the design that was confusing - Size Tips