Understanding Problem Space
Since our problem was clear (design an experience to keep customers on eBay after they purchase a product), we needed to better understand who exactly their customers were. Luckily for us, eBay offered us research on their four key customer groups:
- The Reveler - Personal shopper exploring for novel purchases
- The Seeker - Detail-oriented, wants to know several options
- The Winner - Has fun finding the best deal, enjoys winning items
- The Mission Driven - Does not enjoy shopping, but diligent in doing it properly.
For the purpose of this project, our team wanted to narrow our focus to one group. We chose the "Winners" of Ebay because we believed this group defined what makes Ebay special at it's core: the ability to sell and win auctions.
Designing for the "Winner" group (photo provided from Pexels.com)